We can freely say that there are two ways you can reach people on facebook via paid advertising and organic advertising. Five simple ways to promote your selfpublished book. How to use facebook ads to sell more books authors crib. However, the book spends the first seven chapters trying to not only lead out out of the book to the authors website for tips, tools and more but spends the time trying to convince you of the need for facebook in your marketing toolbox. If you are having a live event for your book launch or even if its more virtual you can create a facebook event and invite people. Facebook advertising for authors selfpublishing advice. I have just started trying it but i think it may be a good way to increase sales. Killer facebook ads is a must if you intend to take facebook seriously to improve your. Jutoh we at book cave prefer jutoh for ebook creation because it gives us more control than most other ebook software out there.
You can use ads to do a variety of things, from grow your facebook. See how we connect businesses with all the right people on any device with facebook marketing. This free ebook teaches you how to start your first campaign, keep costs low, monitor roi, and ultimately grow your bottom line. The best facebook ads for authors guide to advertise e books the definitive guide to sell more books with facebook ads. Fortunately, ive got a baseline for you to start from. In the next section, well walk you through how to set up a job ad on facebook.
Potential customers are already looking for businesses like yours on facebook. The best way to get focused again is to disconnect and read a good book. The definitive guide to facebook advertising 6 chapters. This is the main reason why advertising on facebook makes a lot of sense. If you have any digital marketing experience you will find this book way too basic. One of the biggest opportunities is through social media, specifically facebook. For a handy breakdown of facebook advertising costs, check out this table. Build your fan base on the worlds most popular social media platform, and use the power of facebooks secondtonone advertising platforms to find your future readers. Jan 17, 2016 i too signed up for mark dawsons facebook ads course. How facebook advertising is responsible for one of the books adam has written writing the ad copy for a book before the book. Its apparent that the content has been honed, shaped, and massaged in the third edition to keep up with evolving advertising strategies and rapid changes in facebook technology. Cardone is a comprehensive overview of how to use facebooks advertising tools to their fullest potential. May 17, 2017 facebook has become a paytoplay network, requiring paid ads if you want to get visibility with more people for your posts. If youve built an app that is unique and interesting to your fanbase and has builtin sharing features as.
Today, well be talking about advanced facebook advertising for. Facebook advertising is an important way to connect with your audience on the worlds largest social network. Facebook ads for authors ads for authors promote your book. A smallbusiness guide to facebook advertising infographic. Apr 16, 2018 does your book marketing strategy include facebook ads. Apr 15, 2017 my formula for optimising facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book at the right price and advertised at the right cost to deliver the right result. Authors from all genres are seeing sales by advertising their books on social media platforms like facebook and instagram. That being said, the author did a decent job by creating an easy to digest guide of the fundamentals. Apr 14, 2015 facebook ads can get you social traction for your book in a short amount of time.
Does your book marketing strategy include facebook ads. The facebook app page celebrates how our friends inspire us, support us, and help us discover the world when we connect. Like canvas ads, facebook lead ads are a mobileonly solution, and they were created so advertisers could forgo sending prospects to cumbersome mobile landing pages. Facebook paid advertising for self published indie authors. How to promote books on facebook in a way you havent heard. Google and facebook still reign over digital advertising wired. If youre looking for a book to help you increase engagement on your facebook page or in your group, you may find my recent publication helpful. A clear, focused facebook marketing strategy is the only way to tap into this existing audience.
Compared to most forms of traditional advertising, facebook ads are still quite reasonably pricedand they allow you to reach very specific. Facebook advertising audiobook by grant robbins, tony l. Apr 22, 2020 the best facebook ads for authors guide to advertise ebooks the definitive guide to sell more books with facebook ads. Jan 06, 2018 20 most clever ads for books, bookstores, and libraries 1. Facebook is one of the most efficient ways to advertise online. Advertisers are allowed to run ads for topical hemp across facebook.
Using facebook to promote your book independent publisher. Indie author gd harper shares a case study with detailed analysis of how he used facebook advertising to promote his selfpublished book. Gain measurable results by being able to target your desired customers with specific ads at a fraction of the cost of traditional advertising. May 22, 2020 types of advertising methods on facebook. Ultimate guide to facebook advertising by perry marshall. You might immediately think of facebook advertising as a means of enticing book buyers. And, 90% of social media users are on facebook which is significantly higher than the other platforms. Facebook wants you to pay to get your audience to see the words you write on your page. Now, facebook has relaxed its outright ban on cbd products, according to an agency source with knowledge of the matter. Sep 01, 2011 the ultimate guide to facebook advertising will help you get started in the world of facebook. Thinking like a reader, rather than like a writer, when planning ads. How to promote books on facebook in a way you havent. Recent ad activity appears to show the past three months or so of ads you clicked, liked, commented on or shared.
Ninetyfive percent of social media marketers say that facebook. Facebook advertising makes the entire book marketing process a whole lot easier. Back when we launched the 3rd edition of the facebook marketing allinone for dummies book. Both of them can be very effective, but of course, free advertising methods mean more time, work and knowledge invested in a campaign. Plenty of businesses use facebook advertising to promote their page apps, but the majority do not. First, lets look into some basic facts about using facebook ads for book marketing. Unfortunately, i began advertising in december and was pretty soon lost in all the christmas advertising clutter. Successful book marketing using facebook ads with adam. Authors though, constantly wonder how to advertise and promote an.
Compared to most forms of traditional advertising, facebook ads are still quite reasonably pricedand they allow you to reach very specific demographics. Facebook ads can get you social traction for your book in a short amount of time. As facebook puts it, your business page is a cornerstone of your online identity. Testing is the facebook ads equivalent of going to the gym. We all know that social media can be an incredible and cheap tool when it comes to. If youre looking for a book that reads like advice, marty weintraubs killer facebook ads is what you need this facebook marketing book is devoted to developing advanced advertising. Facebook advertising is still a relatively new offering and. Share photos and videos, send messages and get updates. The definitive guide to facebook advertising oberlo free ebook.
Facebook lets you target your ads very specifically. Adjust bids, audiences, and creative visual and copy often. My formula for optimising facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book. The little black book of facebook advertising for events. In todays interview, crime author adam croft describes how he used facebook ads to drive his book into the amazon top 100 and stay there, while actually making money on his advertising. How much it costs to advertise on facebook how much. Facebook inspiration is intended for businesses that dont have a. Are you an author who wants to promote your book with facebook. The definitive guide to facebook advertising oberlo free. The everchanging facebook algorithm can make it a challenge to connect organically with fans. If you write a great book, it will not fly off the virtual shelves unless people can actually find it. Facebook has become a paytoplay network, requiring paid ads if you want to get visibility with more people for your posts. Its worth putting some time and effort into creating a video or welldesigned photo to promote your page rather than just posting text. But i plan to keep experimenting until i find the right targeting and wording mix for my different books.
It is the place where authors can post about their books, awards, promotions, and author appearances. The other benefit of facebook ads is that it lets you run ab tests to. I recommend this book is you are new not only to facebook advertising but to digital advertising in general. In fact, facebook is able to turbocharge all of your longterm author efforts building a mailing list, driving traffic to your. Facebook and instagram ads for authors let bookbaby promote your book to readers on the worlds largest social media platforms. Test out your marketing assets with facebook advertising. Feb 01, 2019 if youre looking for a book to help you increase engagement on your facebook page or in your group, you may find my recent publication helpful. On facebook, marketing is about relationships, not immediate sales, so set your budgets and advertising plans with that in mind.
Facebook ads are good for launching a new book, but never expect that your investment in ads will be recouped in sales. How to promote your book on amazon advertising your book. Connect with friends, family and other people you know. Today, well be talking about advanced facebook advertising for authors w kamila gornia facebook advertising for books. Facebook has a large audience of users that fit into almost any category.
Facebook ads guide creating highconverting facebook ads isnt actually as difficult as it sounds. Oct 02, 2019 facebook advertising is an important way to connect with your audience on the worlds largest social network. Facebook advertising has been a success story for many authors. The core component to advertising your book on facebook is the creation of a page. It is reasonably easy to follow but more examples would have been helpful and web links to successful campaigns but its early days for facebook advertising so i expect that. Facebook advertising learn how to advertise on facebook. You can read about the facebook ads book marketing case study. Master cuttingedge facebook marketing techniques by marty weintraub.
The page is where the details of the author and the book reside. Watch the video below to learn the basics of facebook advertising, and keep reading for more information about the price of facebook ads, including how much facebook ads. Whether you want to improve the results of your existing facebook ads or instagram campaign, or to set up your first one, this post shares 5. The more relevant your ad is to your target audience, the higher your 110 score will be, and facebook. Four things you should know about facebook ads for book marketing. Many authors neglect this aspect of facebook marketing, but videos can be a great way to drive attention to your book. How to promote books on facebook in a way you havent heard of. Back when we launched the 3rd edition of the facebook marketing allinone for dummies book, we had a virtual online launch party and we invited people and did. There have been many ad campaigns playing with book titles, but this series of ads for the oslo bookshop norlis is particularly timely.
Social context within face book ads has now become a. In february 2015, facebook introduced an advertising feature in which ads are rated with a relevance score. Facebook even allows you to set up a b testing within the business manager ui. May 08, 2020 when advertising on facebook, videos and photos stick out much more than do textonly posts. You can use promoted posts, for example, to get your great facebook posts seen by other facebookers in your geographic target market. Click the connections dropdown box, select a category e. The complete guide to facebook advertising by br the complete guide to facebook advertising by grant robbins, tony l. These facebook ads size is usually 1200 x 628 pixels or 1080 x 1080 pixels for square creatives. Facebook ads are the most popular form of online advertising of our time.
Relevance is critical to the success of your facebook ads as well. The importance of facebook marketing for the success of a business grows as more and more people join facebook. See what facebook ads you actually clicked in recent ad. This is a good book that goes through the nuts and bolts of facebook advertising, essential reading for any company or individual looking at this huge advertising channel. How to sell books on facebook from your facebook store. If youre measuring cost per click cpc facebook advertising. The power of facebook whats fascinating about facebook is, on the one hand, the website and app get over a billion visits per day, which is far greater than viewing figures of any television or radio show in history, and on the other hand, it understands those visitors better than close friends and family do. In fact, facebook is able to turbocharge all of your longterm author efforts building a mailing list, driving traffic to your website and learning all about your fans.
Because many brands and small businesses prefer facebooks ads manager to the more intricate power editor, were going to use the ads managers create an ad process for this facebook ads guide. Top 5 facebook marketing books facebook advertising. Be careful, though, as it can become very expensive to advertise your book on facebook. Creating ads without a facebook business page contrary to common thought, you do not have to have a facebook business page to run onsite ads. Reports by forrester research and emarketer show that 25% of total online spending in 2018 will go toward social media. When it comes to leads and sales, facebook can be a money machine. Paid facebook ads can have several goals, including building brand awareness, driving traffic to websites and getting people to engage with your product or service. All of the facebook ad examples that you see here are original screenshots from my facebook feed, adespresso ads gallery and facebook ads library. Facebook advertising learn how to advertise on facebook in just a few minutes with business coach and facebook marketing expert nick unsworth, ceo of the business coaching. How to advertise on facebook with pictures wikihow. How to advertise on facebook in 10 steps wordstream. So you have a business and you want to run some facebook ads. The 4 best types of facebook ads for authors andrea vahl. But facebooks microtargeting features allow you to reach your exact target audience.